A personal referral from a satisfied client is more powerful than any ad, but these days, that kind of word of mouth advertising isn’t limited to in-person conversations. Knowing how to spread the word online will help you win clients you might otherwise never have heard from. Social Media Buzz Social media is an indispensable […]
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No matter how much data you have on your target market, it’s hard to really get into your potential construction clients’ minds without a clear image of who they are. By using buyer personas, you’ll develop a more relatable vision of your clients so you can reach them more effectively. Understand What Your Clients Want
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Talk spreads fast online and even one disgruntled client or former employee can do a lot of damage to your reputation before you even realize what’s happening. As frustrating as it is, with a little patience, you can improve your online reputation and save your good name. Assess the Damage Start by searching for mentions
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Email gives you an effective and convenient way to nurture your leads until they’re ready to do business. While there are dozens of ways to go about email lead generation, a few methods work particularly well in the construction industry. Publish a Truly Valuable Newsletter A weekly, bi-weekly or even monthly newsletter lets you stay
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Encouraging referrals is one of the most effective ways to create a steady stream of construction leads and this approach isn’t limited to in-person exchanges. Strategic referral marketing online can bring you more leads with less effort. Take Your Rewards Program Online When a satisfied client directs a lead to your website, that lead may
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Marketing your firm online lets you pull in construction leads you might never have found otherwise. With the right techniques and a well designed website, you can have qualified leads coming in daily. Get Your Visitors Actively Engaged The more you can get your website visitors to interact with your site, the better your chances
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If you’re used to bringing in most of your construction leads through networking or conventional marketing, it can be hard to know where to start with online lead generation. With a guide to follow, though, you’ll see just how simple the process can be. Plan Your Visitor’s Path You’ll get the most out of your
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Attracting new construction clients doesn’t have to be all hard work. By following some time-saving lead generation tips, you’ll be able to pick up qualified leads without adding much to your workload. Provide Gated Content One of the simplest yet often-overlook online lead generation tips is to make your most valuable content available only in
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With so many ways to bring in potential clients, lead generation in the construction business can get confusing. Using a checklist will help you stay organized so you can get the most out of your lead generation efforts. Define your cold-calling strategy – When you approach with a plan, cold calling can bring in leads
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The better you show you’re able to meet a prospective client’s needs, the more likely that prospect is to trust you with their construction project. With geo-targeted marketing, you’ll find more of your ideal clients while also demonstrating your awareness of their needs. Focus Your Efforts with Paid Search Advertising Geo-targeted marketing is the use
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