The more you know about your customers, the better you’ll be able to serve them. From there, you will be better able to provide what they need in the moment and anticipate what their follow-on requirements will be. A buyer persona gives you a detailed profile of your ideal customer that you can use to […]
Developing a Proper Buyer Persona Read More »
When customers are looking for construction services, they often have a pretty good idea of what they need. However, the techniques of demand generation can also be applied in the construction industry to improve lead generation and customer acquisition. What is Demand Generation? Demand generation involves the type of marketing that promotes awareness of and
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A steady flow of construction leads keeps your firm running strong and fuels your growth. To achieve that steady flow, you need a strategy based on reliable lead-generation methods. There are plenty of methods you could use, but a few stand out as especially productive. Active Prospecting Whether it’s by cold calling or inviting key
Lead Generation Toolbox: 4 Methods You Can’t Afford to Ignore Read More »
The process of building a construction business can be done alone, but it will be significantly easier and faster if you collaborate with other companies and form strategic partnerships. A strategic partnership is designed to allow your company and one or more partners to accomplish more together than you could individually. Here are some suggestions
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Your reputation is among your company’s most valuable assets. Whether online or in the physical world, your reputation tells potential customers what they can expect when they deal with you. It is particularly important to maintain your reputation online, where leads and potential customers can easily find information — true or false — about your
Reputation Management: How Your Online Reputation Can Affect Your Business Read More »
More than just electronic business cards, your website and social media accounts are integral parts of your construction marketing arsenal. Managed correctly, they’ll help you gain new clients and profit more from existing ones. Attract New Prospects You have only so much time in the day to make calls and send letters, but your website
3 Reasons an Online Presence is Crucial to Your Business Read More »
If you’ve been sticking with traditional methods of bringing in leads, you’re missing a lot of would-be clients who are looking online for construction services like yours. With just a little basic online lead generation, you can grab some of those clients before your competitors do. In-Bound Marketing: Drawing Leads to You Online in-bound marketing
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Creating a buyer persona for your leads and prospects lets you more easily visualize the type of customer you are looking for. More importantly, buyer personas are effective at giving you insight into what your customers want and need. The following information will help you understand buyer personas and how you can use them. Many
Buyer Personas and How They Help Target Your Lead Generation Read More »
Knowing as much as possible about your customers is only part of the battle in successful targeted marketing. Once you have gathered useful demographic data on your leads or established accurate customer personas for your most likely customers, you still have to interact with them and convince them to buy your products or services. In
Know Your Audience: Where and How You Interact With Potential Customers Matters Read More »
Construction companies acquire a large number of their clients through referrals or word-of-mouth. However, a savvy company that wants to compete at the highest level also needs to know and apply some of the most effective marketing techniques to expand their reach and gain more clients. Geo-targeting is one of the more useful of these
Geo-Targeting and How it Can Help You Land New Clients Read More »
