Creating a construction marketing plan is a complex undertaking and it’s easy to overlook aspects that could help you grow your business. By reviewing your plan for missing pieces and using construction data to fill in the gaps, you can find new, more effective ways to reach your target market. In-Depth Customer Personas Segmenting your […]
What’s Missing From Your Construction Marketing Plan? Read More »
If you speak with an old-timer in the construction industry, it might sound as if things were easier before the internet. Everyone knew everyone else, and local jobs were bid by the same area companies every time. It worked. You didn’t need a website or a blog to get work and find customers. Today, you need as
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As a local construction company, you already have a major advantage in understanding the needs of your area’s market. By using construction data to refine your knowledge, you can create marketing material that better reflects your local expertise. Get to Know Your Neighbors When you’re targeting the local market, it doesn’t matter that your favorite
Construction Marketing: Getting Local Read More »
Every company – online or physically landlocked, small business or mega-corporation, service or sales – can benefit from building permit data. Can you think of any organization that would not need information that is one of the data sets used on a national level to review and predict economic trends? At the national level, the
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The construction industry is “all general contractors and operative builders primarily engaged in the construction of residential, farm, industrial, commercial, or other buildings,” according to NASA. This includes special trades and sub-specialties: Appliances Building materials Cabinets Countertops Fireplaces/stoves Floors Furniture Garage doors Interior design Landscaping Lighting Mortgage lenders Paint Pools/spas Property management Tile/granite/marble/stone Title/financing professionals
How Is the Construction Industry Using Building Permit Data? Read More »
The building industry encompasses many types of businesses and organizations. Construction companies may form the foundation for our industry, but there are many more: interior design, landscaping, appliance sales, water conditioning services, real estate, carpet, insurance… The list is unlimited. Your company (and your bottom line) depend on area-specific new and/or renovated properties. Building permits
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The success of your email pitches depends heavily on how well you understand your potential customers. By filling in the background information on your prospects, construction data helps you create highly targeted pitches that appeal directly to your prospects’ strongest interests. Choose the Right Subject Above all, your prospects are interested in offers that directly
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Comprehensive construction data can give you a lot more than just raw numbers. By looking a little deeper into those numbers, you’ll gain insights that help you connect with your target customers more effectively and direct your business more profitably. Profitable opportunities – Examining data on building permits can tell you where the money in
4 Things You Can Learn From Construction Data Read More »
The more you know about a potential new customer when you first approach them, the better your chances of winning the sale. In-depth construction data arms you with insight into what your prospects are looking for, which will help you engage them with irresistible offers. Warm Up for Cold Calls Phone prospecting for potential buyers is
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Learn to spot construction trends before your competition and you’ll gain access to pools of potential clients eager to get in on the next big trend. Construction data makes it easy to identify emerging trends by showing you exactly how your target market’s demands change over time. Track Building Permit Data An increase in building
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