New clients are great to have, but they aren’t the only way to measure the success of an email campaign. Other, subtler signs also give you clues on how to optimize your campaigns for even better results. The Big Impact Metrics After the number of new clients your campaign brings, your conversion rate is your […]
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With all the work you put into creating and promoting your website content, it only makes sense to keep tabs on how effective that content is. By analyzing your website metrics, you’ll learn exactly how well your site is connecting with your ideal construction prospects. Why Website Metrics Matter Your website analytics tell you how
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The content you publish online helps you attract new construction clients by showcasing your skills and positioning your company as a source of expert guidance. To get the full benefit of content marketing, though, you need a strategy to ensure all your content works together to turn casual browsers into clients. Content that Gets Results
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When your would-be clients are considering doing business with you, review sites and social media are often the first places they turn to check your reputation. By taking steps to maintain a good social media reputation, you’ll assure your prospects they can trust you with their construction project. Demonstrate Your Expertise Populating your social media
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Even when they’re planning the same type of construction project, no two prospects are ever exactly alike. Personalized emails let you speak to each prospects’ specific interests and zero in on the factors that will motivate them to choose your firm. Show Your Prospects You Get Them Personalization makes your emails more relevant and useful
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If your ideal clients are business owners, whether real estate investors or retailers, you can find them on LinkedIn. While getting those business owners to engage with you takes some creativity, there are some simple techniques that are proven to evoke a response. Share links – A status update doesn’t give you much space to
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In the construction industry, where a single client can bring you thousands in profit, even a minor improvement in your email response rate can make a difference in your company’s success. A/B testing helps you find out what your email subscribers respond to best, so you can optimize your campaigns to pull in clients. Fine-Tune
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If you don’t spend much time on Instagram, it’s easy to assume people who do are just there for the fitness models and tropical beaches. In reality, Instagram is a place people turn for inspiration on just about anything, including their future home design, remodeling projects, and even real estate investment projects. Reach Current and
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It’s part of human nature that stories hold our attention and teach us more than dry facts and data. The same holds true when you’re telling potential clients about your construction company. Storytelling helps you attract new clients by painting a clear, emotionally resonant picture of the benefits your company offers. Celebrate Your Clients’ Successes
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Whether you’re a generalist or a specialist, understanding your target market is critical to connecting with potential clients and winning more bids. Once you’ve done the groundwork, though, you need specific steps to bring in leads. That’s where tactical marketing comes in. Tactics Make Your Strategy Happen The term tactical marketing is used in contrast
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