Publishing a blog is a good way to help people find your construction firm online, but that’s not where the benefits end. Your posts also build visitor trust by showcasing your expertise and helping you build influential connections. Establish Your Credibility Before your visitors give you their trust, they need to see some proof that […]
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Video content holds attention, conveys information quickly, and is highly sharable, but it’s often overlooked as a tool for bringing in construction leads. Used skillfully, though, your videos can attract leads in several ways. Gate your videos – Value-packed videos can give your website visitors an incentive to hand over their contact information. Choose one
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When a potential client is learning about your construction firm, the content you publish is a big part of how they judge your credibility. By showing exactly how you’ve solved a client’s tough problem in the past, a case study makes your reliability clear. Show off Your Successes Few types of content demonstrate your real-world
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With so many ways for your clients to interact with your construction firm both online and off, it can be hard to present a consistent, personalized message. People-based marketing lets you tie your marketing data back to individuals, so you can speak directly to them in a way that gets a response. Focus on the
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Because a construction project is no small undertaking, you can bet your would-be clients are checking out the reviews online before they even contact a construction firm. With a proactive online reputation management strategy, you can make sure your reviews work for you, not against you. Asset or Liability: the Decision is Yours The countless
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A blog that can convert readers to leads is an invaluable marketing tool, but to bring your blog to that level, you need more than just regular construction news updates. Authoritative content combined with a little direction will give your readers more reason to contact you. Conversion strategies Prioritize quality – To get your blog
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When you hire a social media influencer to create content for your construction firm, you’re getting a marketing asset that’s made to be re-purposed. Strategically using influencer content in your own content marketing ensures you get as much value as possible out of your investment. Share it on Social Media Instead of just sharing your
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While the topic of construction might feel a little dry and technical, when viewed the right way, it’s rich with potential for captivating stories. Marketing through storytelling lets you build rapport with your target clients and bring in business in a way no advertisement can. Humanize Your Story The stories you tell about your business
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Social media is a valuable tool for getting your construction firm found in online searches, but the way it helps isn’t necessarily obvious. To make the most of social media in your effective SEO strategies, you’ll need to use a little creativity. Improve Your Name Recognition If you search Google for “commercial real estate market
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Few types of content are more sharable than infographics and in the data-reliant construction industry, you’ll never be short of topics to cover. Developing an infographic marketing strategy, however, takes a little planning. Choose Attention-Grabbing Topics To find compelling topics for your inforgraphics, consider which subjects are popular among your blog readers and the kinds
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