The last thing you want is to be caught flat-footed and find yourself lagging your competitors when the economy revs up again. –Entrepreneur Your annual construction marketing plan flew out the window March 2020. But this is no time to keep your cards close to your chest. When the economy tanks, gamblers often win by rerouting money […]
What’s Missing from Your Construction Marketing Plan? Social Media Read More »
Social media holds a lot of potential for a resourceful construction company, but it also poses the risk of turning into a frustrating time sink if you jump in without a plan. Building your social media marketing plan with hard data helps ensure your efforts bring profitable results Focus on Their Interests Choosing attention-grabbing topics
Construction Data: Getting More Value From Social Media Marketing Read More »
Facebook lets you target your ads to nearly any conceivable audience, but using ad targeting effectively requires in-depth insight into your target market. Combining Facebook’s targeting options with the knowledge you get from construction market data lets you maximize your ad budget. Demographics For any business in the construction industry, location is one of the
Understand Your Market BEFORE Spending on Facebook Ads Read More »
In a data-driven industry like construction, how you communicate facts plays a critical role in convincing clients to work with you. Infographics make it easy to present data in a clear, memorable, and sharable way, but to be effective, they need all the right elements. An Engaging Story – The most memorable infograpics tell a
3 Key Elements to Include in Every Infographic You Create Read More »
Because they grab attention, convey information quickly, and easily garner social media shares, infographics are a valuable marketing tool in the data-heavy construction industry. Using them throughout your marketing helps you reach a wider audience and connect with them faster. Connect Them to Your Content Every inforgraphic you create should tie into other content that
3 Ways to Incorporate Infographics Into Your Marketing Efforts Read More »
As Instagram’s algorithm evolves and it gets harder to reach your target audience, Stories are taking on an increasingly important role. In the construction field, where there’s always something new to share, the growing interest in Stories is a promising opportunity to build your following. Build Deeper Connections Because Instagram Stories disappear after 24 hours,
Using Instagram Stories to Build a Social Following Read More »
While you’re posting photos, thinking up captions, and mingling with your target audience, your Instagram analytics tool is busy gathering valuable data. Used wisely, this information can help you fine-tune your marketing strategy to better connect with your potential clients and even find whole new markets. Understanding Your Followers The basic demographic information Instagram analytics
Using Instagram Analytics to Improve Your Marketing Strategy Read More »
Social media gives you an invaluable opportunity to eavesdrop on your target audience and find out what they really think. Whether your ideal clients are homeowners or large commercial property developers, you can learn a lot just by listening. How Social Listening Works Social listening is the process of finding, monitoring, and contributing to conversations
What is Social Listening and Who Should Be Doing It? Read More »
As the largest social media platform out there, Facebook is a goldmine of potential construction clients. By sharing valuable information, spending time with your target market, and honing your advertising skills, you can attract more of those clients to your firm. Become a Valuable Resource To stand out in your would-be clients’ cluttered Facebook timelines,
How to Attract Construction Clients Using Facebook Read More »
Facebook ads might be a relatively cheap way to reach your ideal construction clients, but running a campaign is still an investment of time and money. By A/B testing your ads, you’ll get clear data showing you which ads are worth investing more in and which are best deleted. Running Ads That Meet Your Goals
A/B Testing is Essential for a Successful Facebook Ads Campaign Read More »
