Good planning and time management makes content creation easier and helps ensure you really connect with the construction clients you want. No single content planning method is right for everyone, though. Find one that fits your working style and you can get better results with less effort. Keep it short, sweet, and timely – What’s […]
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Actively hunting down new leads is all part of running a construction firm, but getting warm leads to come to you on their own will make your job a lot easier. By fine-tuning your website to attract new construction business, you can grow your firm without adding to your marketing workload. Direct Your Traffic –
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Even if your favorite sources of construction leads are keeping you busy for now, it never hurts to have more tricks up your sleeve for finding leads online. Look in the less obvious places and you might find they give you some of your best clients yet. Work with strategic partners – Cross-marketing with non-competing
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By its very nature, a construction project’s development is deeply intertwined with the needs of the geographic area where it takes place. Geo-targeted marketing lets you address your ideal prospect’s location-specific interests to show them you understand their needs. What Geo-targeted Marketing Does Simply put, geo-targeted marketing, or location targeting, means directing your online marketing
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Because it can take months for construction leads to turn into clients, it pays to stay in contact with your prospects over the long term. An email drip campaign lets you keep in touch without adding to the work you already have. Guiding Your Leads An email drip campaign is a pre-scheduled sequence of emails
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Construction lead conversion is a gradual process that involves building trust and providing guidance. There’s no quick-fix solution, but with a skillfully designed lead funnel, you’ll be able to turn leads into clients almost on autopilot. Reach Out to Your Audience To guide new leads into your funnel, consider what those in your target market
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Publishing a blog is a good way to help people find your construction firm online, but that’s not where the benefits end. Your posts also build visitor trust by showcasing your expertise and helping you build influential connections. Establish Your Credibility Before your visitors give you their trust, they need to see some proof that
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Video content holds attention, conveys information quickly, and is highly sharable, but it’s often overlooked as a tool for bringing in construction leads. Used skillfully, though, your videos can attract leads in several ways. Gate your videos – Value-packed videos can give your website visitors an incentive to hand over their contact information. Choose one
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When a potential client is learning about your construction firm, the content you publish is a big part of how they judge your credibility. By showing exactly how you’ve solved a client’s tough problem in the past, a case study makes your reliability clear. Show off Your Successes Few types of content demonstrate your real-world
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With so many ways for your clients to interact with your construction firm both online and off, it can be hard to present a consistent, personalized message. People-based marketing lets you tie your marketing data back to individuals, so you can speak directly to them in a way that gets a response. Focus on the
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