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Nurturing Your Leads: How To Drive Conversions Without Annoying Your List

When you’re managing a lead nurturing list, it’s not always easy to find the line between building profitable relationships and coming off as pushy. By following a few guiding principles however, you can consistently lead your prospects toward sales while still keeping up your good rapport. Always be Useful There’s no such thing as too […]

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Going Viral – How to Get Social Media Humming About Your Construction Business

Becoming a hit on social media can be a huge boon for your construction firm, but it takes some creativity to reach that level of popularity. Once you do, you’ll find social media even more valuable for pulling in leads, reputation management, and opening up new opportunities. Make It Memorable If you want your blog

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3 Innovative Ways to Generate Word-of-Mouth Referrals

Referrals are some of the most promising business prospects you can get, but attracting them takes more ingenuity than ordinary advertising does. With a little creative referral marketing, you can build a steady stream of construction leads. Make sending postcards easy: Keep the clients waiting in your lobby busy by giving them the opportunity to

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Why Relationship Building Should be the Cornerstone of Your Marketing Plan

By doing business with you, your construction clients place a lot of faith in your abilities and your personal integrity. Building strong, long-term relationships creates the kind of trust that will win you clients and referrals. Good rapport is also part of how remodelers work with difficult clients. The Friendship Factor Relationship marketing is based

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