As the largest social media platform out there, Facebook is a goldmine of potential construction clients. By sharing valuable information, spending time with your target market, and honing your advertising skills, you can attract more of those clients to your firm. Become a Valuable Resource To stand out in your would-be clients’ cluttered Facebook timelines, […]
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Twitter might not be the most popular social media platform, but with more than 300 million users, it still holds a lot of potential for connecting you with new construction clients. By enabling Twitter Cards, you’ll have more space to show your followers you have what they’re looking for. Make Your Tweets Intriguing While Twitter
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Valuable content is only one component in a lead-generating blog strategy. To bring in the kind of construction leads you want most, you’ll need to zero in on your target clients’ interests, then guide them toward getting in touch with you. Focus on Buyers When you’re building your blog readership, it’s all too easy to
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With the rise of the internet, homeowners, property investors, and your other potential clients have countless new ways to find what they want. Sticking with print advertising alone means missing these new opportunities to reach them. If your ideal clients use the Internet, then online advertising is a sensible investment. Extending Your Market Reach Ultimately,
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Even if your favorite sources of construction leads are keeping you busy for now, it never hurts to have more tricks up your sleeve for finding leads online. Look in the less obvious places and you might find they give you some of your best clients yet. Work with strategic partners – Cross-marketing with non-competing
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A blog that can convert readers to leads is an invaluable marketing tool, but to bring your blog to that level, you need more than just regular construction news updates. Authoritative content combined with a little direction will give your readers more reason to contact you. Conversion strategies Prioritize quality – To get your blog
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Whether you’re new to the construction industry or an experienced pro, getting back to the basics of finding leads online can pay off fast. Mining Business Directories Particularly if you work with property developers and other real estate professionals, business directories are rich sources of potential leads. Start by searching online for “business directory” or
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Helpful blog posts may attract prospects to your website, but they’re not always enough to convince those prospects to contact you. By offering premium content downloads in exchange for an email address, you can generate leads while also showing off your expertise. Offer Unmistakable Value Premium content, by definition, should provide even greater value than
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Social media is good for a lot more than just building your brand. Approached correctly, it can also become a reliable source of warm construction leads. While social media lead generation takes focus and consistency, the basics are easy to master. Build Your Network To get the most out of your efforts, identify the two
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No matter how much data you have on your target market, it’s hard to really get into your potential construction clients’ minds without a clear image of who they are. By using buyer personas, you’ll develop a more relatable vision of your clients so you can reach them more effectively. Understand What Your Clients Want
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