social media lead generation

Using Instagram Analytics to Improve Your Marketing Strategy

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While you’re posting photos, thinking up captions, and mingling with your target audience, your Instagram analytics tool is busy gathering valuable data. Used wisely, this information can help you fine-tune your marketing strategy to better connect with your potential clients and even find whole new markets. Understanding Your Followers The basic demographic information Instagram analytics […]

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5 Tips for Increasing Your Social Media Presence in a Meaningful Way

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If you want to bring in new clients through social media, just showing up isn’t enough. Instead of occasionally posting photos of your finished construction projects, aim to connect with your target clients in a meaningful, personal way. Use a natural voice – On social media, people want to connect with others on a personal

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Protect Your Social Media Reputation in 3 Steps

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When your would-be clients are considering doing business with you, review sites and social media are often the first places they turn to check your reputation. By taking steps to maintain a good social media reputation, you’ll assure your prospects they can trust you with their construction project. Demonstrate Your Expertise Populating your social media

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Finding Leads Online – A Beginners Guide

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Whether you’re new to the construction industry or an experienced pro, getting back to the basics of finding leads online can pay off fast. Mining Business Directories Particularly if you work with property developers and other real estate professionals, business directories are rich sources of potential leads. Start by searching online for “business directory” or

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Why Your Construction Business Needs To Be On Popular Social Media Sites

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Once considered the domain of selfie-taking teenagers, a well-maintained social media presence is now critical if you expect your construction firm to be taken seriously and stay ahead of the competition. Connecting with Your Target Market Beyond the search engines, social media is the place many turn when they need information, advice, and ideas. Platforms

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