When it comes to getting new clients, the tested traditional methods are often best. Certainly it pays to use online marketing methods, but you can still attract plenty of clients with offline techniques. Here are three ways you can use offline marketing to get your company noticed and to get more clients during all seasons. 1. […]
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Because the use of social media in the construction industry rarely gets the attention it deserves, too many contractors are left wondering how to best leverage these sites. Social media can be a rich source of construction leads, but only if you approach it correctly. Share What You Know Social media sites aren’t advertising platforms,
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BIM software can do more than help you design your project and manage your budget. Using BIM for a safe construction site helps you spot potential hazards so you can either eliminate them or plan ahead to reduce the risks. Clear Visualization Sometimes a design document just can’t clearly represent what a situation looks like
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While providing quality equipment and training goes a long way toward assuring safety for construction workers, that’s not all that’s involved in achieving a low accident rate. The way in which your workers interact with each other also plays a role. Thorough Training Every worker, regardless of prior training or experience, should receive training in safety
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Even though there are many signs of recovery within the construction industry, owners and managers must still place substantial importance on finding new customers and additional business. Here are some suggestions you can use to increase your chances of attracting additional construction leads and closing more deals. Understand your position in the industry: Many companies are
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Effective marketing of your construction company’s services is the cornerstone of business growth. In some cases, successful marketing might be the difference between staying in business or closing up shop. To succeed in the construction industry, your marketing must be aimed at the right audience. Here are some ways you can use construction marketing techniques
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Although online marketing is growing in importance, offline marketing is still a highly effective approach to lead generation in the construction business. That said, some offline methods draw in construction leads better than others. Word of Mouth While many construction firms cite word of mouth as their richest source of leads, few do anything to
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Employee turnover can be especially troublesome in construction and the skilled trades. With profit margins running thin, the loss of resources represented by an employee who quits abruptly can be significant. Losing talented, skilled employees can also put a construction firm in a difficult situation, both financially and in terms of the time it takes
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Attracting referrals is one of the most effective methods of lead generation in the construction business, but referrals don’t come by magic. If you expect to bring in a steady stream of construction leads, you have to take some action to get the ball rolling. Make It Easy Even if your clients think you did
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At first glance, specialization can seem like a risky proposition that could cause you to miss out on opportunities. In reality, positioning your firm to stand out from other construction professionals is one of the most effective ways to both attract more clients and increase your profit margins. A Reputation That Precedes You Your would-be
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