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Building Permit Reports for Construction Data Analytics

Don’t think because your target market is Small Town, Oklahoma you don’t need to follow global and national construction trends. You do. Many countries follow our lead in global construction solutions and advances. But several European countries are more advanced in setting construction-industry trends. What they’re building today is likely your project focus tomorrow. Nothing […]

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Raising Garage Door Industry Revenues with Construction Data

Garage doors are like the keys to treasure chests. Inside a garage is a transportation system that keeps your customers working, kids going to school and music lessons or a tailgate-party machine. Garage doors can protect that classic car which only sees daylight occasionally. Or it could help protect the clutter everyone wants to hide. It’s a

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Construction Data Will Strengthen Building Materials Industry

The first quarter of 2020 is seeing many industry ups and downs; that’s not unusual. Despite a very healthy economic trend nationally, there’s still an edge of uncertainty. What has been somewhat anticipated for the construction industry is real: Standard & Poor reports U.S. housing starts are flat. Homeowner renovations are doing well but expected

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How to Use Construction Data in Your Content Marketing Book

You won’t hear many construction industry professionals say, “I wrote the book on…” There aren’t that many books written about content marketing using construction data. There simply aren’t that many construction-industry books, period. What is Construction Industry Content Marketing? Content marketing is a strategic marketing approach…to drive profitable customer action. –Content Marketing Institute If it sounds

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Building Permits and Your Client’s Buying Cycle

It doesn’t matter whether you are a construction industry company marketing to B2B (business-to-business) or B2C (business-to-client). Applications for building permits can reveal a lot of information that can impact your bottom line. As with everything else, construction data is a tool. You need to develop ways to use that information to your business advantage.

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Construction Data: Getting More Value From Social Media Marketing

Social media holds a lot of potential for a resourceful construction company, but it also poses the risk of turning into a frustrating time sink if you jump in without a plan. Building your social media marketing plan with hard data helps ensure your efforts bring profitable results Focus on Their Interests Choosing attention-grabbing topics

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