Construction Monitor – Page 39 – Construction Monitor

How to Use Construction Data in Your Content Marketing Book

You won’t hear many construction industry professionals say, “I wrote the book on…” There aren’t that many books written about content marketing using construction data. There simply aren’t that many construction-industry books, period. What is Construction Industry Content Marketing? Content marketing is a strategic marketing approach…to drive profitable customer action. –Content Marketing Institute If it sounds […]

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Building Permits and Your Client’s Buying Cycle

1 Comment / News / David Mineer

It doesn’t matter whether you are a construction industry company marketing to B2B (business-to-business) or B2C (business-to-client). Applications for building permits can reveal a lot of information that can impact your bottom line. As with everything else, construction data is a tool. You need to develop ways to use that information to your business advantage.

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How to Use Construction Data to Drive Your Paid Search Plan

Leave a Comment / News / David Mineer

Do you ever feel as if you know just enough about advertising options to be confused but not enough to be effective? That’s how business owners in every industry segment feel at some point, including companies that depend on construction data for jobs. “In order to win business, you have to submit bids,” says author

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Send Emails They WILL Read

Leave a Comment / News / David Mineer

To stay in contact with potential customers, your construction-industry organization should be sending informative, “cold” emails bi-weekly to weekly. Cold emails are unsolicited emails sent to your customer contact list. With cold emails, less is more; they should average 100 words if possible. How to Create Better Emails Here are ways to create emails they will open

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Smarter Marketing Using Building Permits

1 Comment / News / David Mineer

There are a lot of ways to get a feel for your prospects’ interests, but few are as accurate as reviewing building permit data. When you have detailed information on the projects going on within your target market, you can create marketing that’s truly in tune with your prospects’ needs. Understand Your Prospects’ Goals While

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What’s Missing From Your Construction Marketing Plan?

2 Comments / News / David Mineer

Creating a construction marketing plan is a complex undertaking and it’s easy to overlook aspects that could help you grow your business. By reviewing your plan for missing pieces and using construction data to fill in the gaps, you can find new, more effective ways to reach your target market. In-Depth Customer Personas Segmenting your

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Using Construction Data to Improve SEO

2 Comments / News / David Mineer

If you speak with an old-timer in the construction industry, it might sound as if things were easier before the internet. Everyone knew everyone else, and local jobs were bid by the same area companies every time. It worked. You didn’t need a website or a blog to get work and find customers. Today, you need as

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Construction Marketing: Getting Local

Leave a Comment / News / David Mineer

As a local construction company, you already have a major advantage in understanding the needs of your area’s market. By using construction data to refine your knowledge, you can create marketing material that better reflects your local expertise. Get to Know Your Neighbors When you’re targeting the local market, it doesn’t matter that your favorite

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Who Can Benefit from Building Permit Data?

Leave a Comment / News / David Mineer

Every company – online or physically landlocked, small business or mega-corporation, service or sales – can benefit from building permit data. Can you think of any organization that would not need information that is one of the data sets used on a national level to review and predict economic trends? At the national level, the

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