There’s so much you could do with your construction firm’s website that it can be hard to determine which improvements are worth the effort. To get the most out of your site upgrade, start with a few proven website best practices. Gallery-Style Portfolio Nothing can convey the full effect of your work like good photography. […]
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Clients who plan to invest a hefty sum in a construction project want to know they’re working with the best in the business. To win those high-profit contracts, you need to be known as the go-to firm. By freely providing valuable information, you can become a thought leader who’s opinion is not only trusted, but
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If you’ve been in the construction business for long, you already know a little something about generating leads. As the industry and the online economy grow, though, some less conventional ways to generate construction leads are coming into their own. Social Lead Capture Page Traditional lead capture pages try to sell the visitor on signing
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Choosing a construction firm to work with is a major decision, so it’s understandable your potential clients need time to think things through. An email drip campaign keeps your name in front of your prospects during that decision-making process, gently leading them toward choosing your firm. Market More Efficiently An email drip campaign is a
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A personal referral from a satisfied client is more powerful than any ad, but these days, that kind of word of mouth advertising isn’t limited to in-person conversations. Knowing how to spread the word online will help you win clients you might otherwise never have heard from. Social Media Buzz Social media is an indispensable
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No matter how much data you have on your target market, it’s hard to really get into your potential construction clients’ minds without a clear image of who they are. By using buyer personas, you’ll develop a more relatable vision of your clients so you can reach them more effectively. Understand What Your Clients Want
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Talk spreads fast online and even one disgruntled client or former employee can do a lot of damage to your reputation before you even realize what’s happening. As frustrating as it is, with a little patience, you can improve your online reputation and save your good name. Assess the Damage Start by searching for mentions
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Email gives you an effective and convenient way to nurture your leads until they’re ready to do business. While there are dozens of ways to go about email lead generation, a few methods work particularly well in the construction industry. Publish a Truly Valuable Newsletter A weekly, bi-weekly or even monthly newsletter lets you stay
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Encouraging referrals is one of the most effective ways to create a steady stream of construction leads and this approach isn’t limited to in-person exchanges. Strategic referral marketing online can bring you more leads with less effort. Take Your Rewards Program Online When a satisfied client directs a lead to your website, that lead may
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Marketing your firm online lets you pull in construction leads you might never have found otherwise. With the right techniques and a well designed website, you can have qualified leads coming in daily. Get Your Visitors Actively Engaged The more you can get your website visitors to interact with your site, the better your chances
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