When it comes to online marketing for a construction business–or any kind of business– success or failure often depends on the email list. When you have new products or services to offer or you just want to promote your company, you can send emails to this list knowing there is already interest in your offerings. […]
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Blogging now rates as one of the most effective strategies for construction lead generation for different reasons. Take a look at how Construction Monitor, a company that delivers leads based on building permits gathered nationwide, plus other pertinent construction information and statistics, structures its blog. Construction Blog Categories Construction Monitor’s blog categories are varied and
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Every day, your would-be clients are online looking for construction firms that can provide the information and services they need. Focusing on proven-effective online lead generation techniques will bring more of those clients your way. Design Your Website to Bring in Leads Your website is one of the most powerful tools you have for online
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While targeted marketing is essential for bringing prospects to your website, once you get them there you need to convince them your construction firm can meet their needs. Three critical elements will help your landing page accomplish this. Your Unique Selling Proposition What sets you apart from the thousands of other construction firms out there
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Before your would-be clients entrust a construction project to you, they need to have confidence in your skills and reliability. By demonstrating your expertise, your website can build visitor trust and bring in warm leads who already have faith in your abilities. Create Thoughtful Content Publish content that makes your visitors think, helps them see
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The more you know about your customers, the better you’ll be able to serve them. From there, you will be better able to provide what they need in the moment and anticipate what their follow-on requirements will be. A buyer persona gives you a detailed profile of your ideal customer that you can use to
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When customers are looking for construction services, they often have a pretty good idea of what they need. However, the techniques of demand generation can also be applied in the construction industry to improve lead generation and customer acquisition. What is Demand Generation? Demand generation involves the type of marketing that promotes awareness of and
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A steady flow of construction leads keeps your firm running strong and fuels your growth. To achieve that steady flow, you need a strategy based on reliable lead-generation methods. There are plenty of methods you could use, but a few stand out as especially productive. Active Prospecting Whether it’s by cold calling or inviting key
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The process of building a construction business can be done alone, but it will be significantly easier and faster if you collaborate with other companies and form strategic partnerships. A strategic partnership is designed to allow your company and one or more partners to accomplish more together than you could individually. Here are some suggestions
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Your reputation is among your company’s most valuable assets. Whether online or in the physical world, your reputation tells potential customers what they can expect when they deal with you. It is particularly important to maintain your reputation online, where leads and potential customers can easily find information — true or false — about your
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