online marketing

3 Ways to Incorporate Infographics Into Your Marketing Efforts

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Because they grab attention, convey information quickly, and easily garner social media shares, infographics are a valuable marketing tool in the data-heavy construction industry. Using them throughout your marketing helps you reach a wider audience and connect with them faster. Connect Them to Your Content Every inforgraphic you create should tie into other content that […]

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Using Instagram Analytics to Improve Your Marketing Strategy

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While you’re posting photos, thinking up captions, and mingling with your target audience, your Instagram analytics tool is busy gathering valuable data. Used wisely, this information can help you fine-tune your marketing strategy to better connect with your potential clients and even find whole new markets. Understanding Your Followers The basic demographic information Instagram analytics

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How to Successfully Use Video in Your Content Strategy

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Video lets you show off your completed projects, reach a wider audience, and build a more personal connection with your potential clients. For your videos to successfully turn viewers into clients, though, they need to work with the rest of your content. Choose Compelling Topics Chances are, when your would-be clients are searching for videos,

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4 Tips For Building Your Brand Online Without Breaking the Budget

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In an era where business cards and brochures are no longer enough, your construction company needs a strong online brand to reach your clients and prove your value. That doesn’t have to mean splashing out for brand strategists and graphic designers, though. Some of the most important aspects of online branding cost nothing more than

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Marketing Your Construction Business Online: Avoid These Mistakes!

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Online marketing is a complex subject, so it’s easy to make a misstep here and there. By getting familiar with online marketing best practices for construction firms, you can avoid major mistakes that waste your time and drive away business. Confusing site design – No matter where your visitors enter your site, they should be

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3 Unconventional Ways To Generate New Construction Leads

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If you’ve been in the construction business for long, you already know a little something about generating leads. As the industry and the online economy grow, though, some less conventional ways to generate construction leads are coming into their own. Social Lead Capture Page Traditional lead capture pages try to sell the visitor on signing

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