Helpful blog posts may attract prospects to your website, but they’re not always enough to convince those prospects to contact you. By offering premium content downloads in exchange for an email address, you can generate leads while also showing off your expertise. Offer Unmistakable Value Premium content, by definition, should provide even greater value than […]
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A key part of effective online marketing is creating offers that stand out from all the noise and distractions on the internet. Because giveaways are relatively uncommon for construction firms, running one sets you apart while also bringing in new leads. Choose an Enticing Prize The prize you offer doesn’t have to be expensive, but
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The construction equipment you use is designed to be rugged. However, the extreme temperatures of summer can put enough strain on these vehicles and tools to cause breakdowns, sidelining progress and profitability. Here are some suggestions for how to keep construction equipment cool during the summer. Perform Regular Maintenance Regular maintenance is the best way
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Social media is good for a lot more than just building your brand. Approached correctly, it can also become a reliable source of warm construction leads. While social media lead generation takes focus and consistency, the basics are easy to master. Build Your Network To get the most out of your efforts, identify the two
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Online marketing is a complex subject, so it’s easy to make a misstep here and there. By getting familiar with online marketing best practices for construction firms, you can avoid major mistakes that waste your time and drive away business. Confusing site design – No matter where your visitors enter your site, they should be
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It’s always encouraging when a prospective construction client contacts you, but between that first email and a signed contract, there’s a lot you need to do. By honing your ability to convert leads to customers, you’ll get more ROI out of your marketing and close deals faster. Don’t: Let emails sit for more than 24
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Marketing using case studies positions you as an expert in your field while also getting your name out there and attracting potential clients to you. Developing a case study takes time and effort, but it’s easier when you have a format to follow. The Problem Just like a good story, a case study follows a
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There’s so much you could do with your construction firm’s website that it can be hard to determine which improvements are worth the effort. To get the most out of your site upgrade, start with a few proven website best practices. Gallery-Style Portfolio Nothing can convey the full effect of your work like good photography.
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Clients who plan to invest a hefty sum in a construction project want to know they’re working with the best in the business. To win those high-profit contracts, you need to be known as the go-to firm. By freely providing valuable information, you can become a thought leader who’s opinion is not only trusted, but
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If you’ve been in the construction business for long, you already know a little something about generating leads. As the industry and the online economy grow, though, some less conventional ways to generate construction leads are coming into their own. Social Lead Capture Page Traditional lead capture pages try to sell the visitor on signing
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